When it comes to software solutions for your business, there are two main options to consider: custom software and off-the-shelf solutions.

The tech industry is facing a period of uncertainty, motivating different organizations to take different approaches. During this unprecedented time, some are taking refuge from the storm and tightening their budgets, while others are slimming down operations to lower costs. Meanwhile, some innovative firms are seizing the opportunity for growth and development which leverages a valuable advantage over competitors.

User experience (UX) must be a priority for any company that wants to succeed in the digital age. In order to have a successful UX, human-centered design should be considered from the very beginning. Human-centered design is a process that puts the user at the center of every decision made about a product or service. We use this approach at Innovative Software Solutions in developing mobile and web applications. Take a closer look at our approach to human-centered design below. Learn why it is so important, and how it can be used to create successful mobile and web applications.