Our SEO Audit Process: What We Look For & How We Fix Issues
If your website isn’t ranking well—or isn’t ranking at all—an SEO audit is the first step toward understanding why. Our audit process helps uncover the hidden technical issues, content gaps, and missed optimization opportunities that may be holding your site back. In this post, we’ll walk you through what we look for during an SEO audit and how we fix the issues we find to help your website perform better in search.
1. Technical SEO Review
We start by looking under the hood to assess the technical foundation of your website.
Site speed and page load times
Mobile responsiveness and Core Web Vitals
Crawlability and indexability (can Google find and read your content?)
Broken links and redirect chains
HTTPS security and proper site structure
How we fix it: We recommend or implement optimizations like image compression, caching, responsive design improvements, redirect cleanups, and mobile testing to ensure your site is fast, secure, and easy for search engines to understand.
2. On-Page SEO Analysis
Next, we look at the structure and content of individual pages to see how well they’re optimized for search.
Title tags, meta descriptions, and header structure
Keyword usage and keyword placement
Alt text for images
Internal linking and URL structure
How we fix it: We help rework meta tags, streamline page content for target keywords, and improve internal linking to guide search engines and users through your site more effectively.
3. Content Quality & Relevance
Even a technically perfect site won’t rank if the content doesn’t provide value. We assess:
Content depth and clarity
Duplicate or thin content
Outdated blog posts or service pages
Whether your content answers search intent
How we fix it: We provide recommendations for new content, optimize existing pages, and identify opportunities to build topic authority through blog posts, FAQs, and landing pages.
4. Off-Page SEO & Backlink Profile
Your site’s authority is heavily influenced by backlinks and how it’s perceived elsewhere on the web.
Quality and quantity of backlinks
Toxic or spammy links
Brand mentions and local citations
How we fix it: We help identify toxic links to disavow, suggest strategies for earning high-quality backlinks, and improve local presence through citation consistency.
5. SEO Reporting & Action Plan
Finally, we compile our findings into a clear, actionable report.
A prioritized list of SEO issues
Detailed recommendations for fixes
Optional implementation support
Tracking benchmarks for ongoing improvement
Final Thoughts
SEO isn’t a one-time fix—it’s an ongoing process. Our audits lay the foundation for stronger visibility, better user experience, and higher search rankings. Whether you're struggling to get noticed or just want to improve, our SEO audit is the first step to building long-term search success.
🚀 Ready to see how your site measures up? Get a free website audit and start improving your visibility today.